Traffic Brokering is the exchange of Internet traffic by a provider of network services with another network service provider for a fee.
The traffic broker negotiates with the client of each network service provider that will carry the traffic. Once the traffic is exchanged traffic brokering takes place and the provider charges the fee based on the type of traffic and traffic volume.
The difference lies in the fact that your business and your product will be used a lot more. Your traffic brokering job is not just about promoting the products and services but is also a job that requires you to have a background in marketing that will help you stand out and appear more professional.
Benefits of Traffic Brokering
Traffic brokering has benefits for both the internet service provider and the customer. The service provider gets traffic faster and is less susceptible to internet congestion than the traditional method of sending traffic directly to the client. If traffic is sent directly to the client then it has to be sent to every client directly whereas when using traffic brokering the traffic can be exchanged, saved and re-used, thus saving network bandwidth.
Another benefit is that traffic brokers tend to use the latest or more profitable methods for transferring traffic, hence increasing the performance of a network. This means that the customer is usually given the most efficient service, which is why they pay the provider. Traffic Brokering, in essence, works in the opposite way. It’s a “trading service” where the customer pays to transfer its traffic (usually) from one server to another, usually on a higher throughput (“upstream”) connection. As you can imagine, this kind of traffic transfer is incredibly economical for the customer, but not at all for the provider.
Things to Consider Before Becoming a Traffic Broker
Traffic brokers, in simple terms, are middlemen who are paid to handle the traffic exchange between the end clients. This means that the broker handles the traffic (replaces the end client) for a fee. There is usually an additional exchange charge added to the overall fee which is usually paid by the end-user. To avoid this charge, brokers can offer a contract whereby the end-user is assigned a specific broker for a period of time.
If you are looking for traffic brokering jobs, it would be great if you do not fall into the group of people who are only after the money. There are many ways that you can get paid for your traffic brokering jobs, such as it being paid to join a club, getting paid to attend seminars, or getting paid to join a mailing list or company. All these things will help you learn a lot about internet marketing.
When you have become a traffic brokering expert, you will no longer have to worry about just promoting your products and services. Still, you will also have a chance to develop some excellent marketing techniques that you can use in other ways, such as your own website or blogs, or even other affiliate business deals.
Once you have mastered these top marketing skills, you will be one step ahead of the competition when it comes to traffic brokering. You can try out the traffic brokering jobs to see if you can stand out by having the right touch.