What is SEO Article Writing?

Many freelancers have questions about what is SEO; what is SEO Article Writing; What is SEO copywriting; What is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these “things?”

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

seo article writing
SEO Article Writing

SEO Article Writing

So, you log onto your favourite search engine (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start researching the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want – as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills. (SEO Article Writing)

In the SearseEngineWatch article, The SEO Copywriter: Wordsmithing the Web , William Flaiz, underscores the importance of an SEO copywriter. He writes:

“The role of the agency SEO copywriter is unique because …. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content …. a strong SEO copywriter is adaptable and Capable of internalizing a lot of new information extremely quickly. “These unique individuals have fast become the backbone of many SEO engagements.

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

An SEO article is a piece of written material, such as a blog post, that is published as a page on your website with its own URL. With skill and quality, an SEO post educates, informs, and/or entertains your target audience. An SEO post is also optimised for search engines in order to improve its chances of appearing on Page 1 of search results.

Things to keep in mind while SEO Article Writing

Search engines like Google keep webpages, including articles, in their index. When a user does a search, the engine evaluates their query and matches it to the most relevant indexed items. Google would have nothing to show visitors in its search results if these webpages did not exist.

On average, organic search delivers more than half of all visitors to a website (and up to 64 percent for B2Bs). Organic search also accounts for up to 59 percent of all income generated through other sources.

Google rewards websites that display high levels of knowledge and authority, and a well-written article is one of the most effective methods to convey this.

Creating interesting and valuable content will almost certainly have a greater impact on your website than any of the other elements outlined. Users will recognise good material when they see it and will most likely want to share it with others. This might be done through blog articles, social media platforms, email, forums, or other methods. Organic or word-of-mouth buzz is important for building your site’s reputation among users and Google, and it seldom happens without good content.

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