What is Lottie Animation? Is it Good for SEO?

Lottie animation is a vector animation technology that allows for animating complex graphics on the web. It is popular for its small file size and cross-platform compatibility.

Lottie is an animation file format based on JSON that makes it easy for designers to ship animations on any platform as easily as they ship static assets. They are tiny files compatible with all devices and may be scaled up or down without blurriness.

What Can be Done by Lottie?

A Lottie animation allows you to play your animation on the web or on mobile devices while still maintaining a great high level of quality and detail. It can be used to create smooth, high-quality animations that load quickly. It may also include intelligent settings that enable your animation to be interactive. It is also gaining popularity as a tool for creating animations for web applications.

Where might I put a Lottie to good use?

It is possible to utilise Lotties on virtually any device or operating system, including the web and mobile. As a result, you may use them in apps as well as online sites. Even on chat networks, Lottie animations may be used as stickers. It isn’t restricted to the web or mobile devices. Some watches and desktop programmes might take

How small is a Lottie?

Let’s simplify things so that it’s easier to understand. GIF is an elephant, and PNG is a T-Rex. A Lottie is somewhere in between.

The smaller the Lottie file, the faster it downloads and the less space it takes up on the hard drive.

advantage of it.

GIF Icon

PNG

Lottie

Why Was There a Need for Lottie?

Before Lottie, motion designers created their animations for a long time and then handed them off to software developers. There were just a few options for putting the plan into action.

In order to save time, developers would either export animations in a poor-quality format or try to re-create the animation in code from scratch. Naturally, this time-consuming procedure frequently led to subpar animations that looked nothing like what the motion designer had envisioned.

While working on “Lottie,” Airbnb engineers Brandon Withrow, Gabriel Peal, and Leland Richardson recognised the benefits of JSON-based animations. They teamed up with the company’s lead animator, Salih Abdul-Karim, to help build libraries for iOS and Android that could render these JSON animation files.

To help animators and web developers, LottieFiles was created to host, distribute, and promote their online animations.

Benefits of Lottie’s files

• It’s cross-platform compatible. Lottie files may be used without modification on iOS, Android, the web, and React Native.
• It doesn’t care about the resolution and can be scaled up or down on the fly.
• It’s really compact in terms of file size.
• High-quality animations may be created by combining vector and raster components and then performing run-time modifications. This works across numerous platforms and resolutions.
• It makes it possible to add interactivity and adjust parameters while the animation is still running by exposing animation elements and parameters as targeted elements.

Benefit for SEO

Lottie Animation is a relatively new technology that creates smooth, high-quality animations that can be used on websites and apps. The big advantage of Lottie Animation is that it is much lighter than traditional video or gif animations, meaning that it can be used on websites without slowing them down. This is especially important for SEO, as site speed is a key ranking factor.

Lottie’s Criticism Against SEO

Lottie animation is not without its detractors, however. Some web designers and developers argue that the technology is not well-suited for SEO (Search Engine Optimization) due to its focus on vector graphics rather than traditional bitmap images.

Search engines do not index vector graphics in the same way that traditional bitmap images are. This means they are less likely to be seen by potential customers or clients searching for products or services online.