The 7Cs of Effective Communication

7Cs of Communication

Consider a situation, you send emails, run meetings, take part in conference calls, prepare reports, produce presentations, dispute with coworkers, and so on.

We can communicate for practically the entire day. So, how can we significantly increase our productivity? We can ensure that we communicate in the most effective and straightforward manner possible.

This is why the 7Cs of communication gives a checklist for ensuring that your meetings, emails, conference calls, reports, and presentations are well-crafted and clear – so your audience understands what you’re saying.

According to the 7Cs, Communication must be clear, succinct, specific, accurate, cohesive, comprehensive, and polite.

7cs of effective communication

Communication effectiveness is critical in organisations, corporations, and public relations. By educating others and connecting in a manner that they can comprehend and react to your point of view, the seven principles of successful communication (7Cs) may give a chance to build a better society.

Famous political leaders communicate clearly and unambiguously with the public. “If you speak to a guy in a language he understands, you speak to his brain,” Nelson Mandela reportedly observed. If you communicate with him in his language, you will reach his heart”.

Science in the modern day is similar to business in that scientists suffer information overload. Oral presentations are the primary source of this problem: how many conferences or seminars have you attended where no speaker spoke too quickly or prolonged their presentation over the allotted time limit in order to cram too much material into too little time?

Communication, according to the Oxford brief dictionary, is the act of delivering information. Whether it is international relations, political speeches by leaders, commercial organisations, or university education, communication plays a critical part in every aspect of life.

As a consequence, it must be efficient in order to save time and effort while achieving the intended goals. Scott M. Cutlip and Allen H. Center introduced the notion of the Seven Cs (7Cs) of successful communication in 1952 with the publication of the book “Effective Public Relations,” the first book of its type on the subject of public relations.

We’ll look at each of the 7Cs of Communication today in Digital Gyan, and we’ll demonstrate each aspect with both excellent and terrible instances.

7Cs of Communication

1) Clear

Whenever you’re writing or speaking to someone, be clear about your goal or your intended message. What exactly are you hoping to accomplish by engaging with this individual? Any uncertainty on your part will cause uncertainty in the minds of your viewers. Keep the number of ideas in each sentence to a bare minimum in order to be easily understood. Check to ensure that your reader understands what you’re saying before continuing.

The public shouldn’t be required to “read between the lines” or create assumptions in order to understand what you’re attempting to convey on their own. The information and actions that are required must be clearly described so that the reader has the knowledge they need in order to take the appropriate action.

2) Concise

When you communicate concisely, you stick to the point and keep it short. Your audience isn’t interested in reading six sentences when you might get your idea through in three.

  • Are there any adjectives or “filler words” you can get rid of? You can usually get rid of terms like “for example,” “you see,” “absolutely,” “sort of,” “actually,” “essentially,” and “I mean.”
  • Are there any sentences that aren’t necessary?
  • Have you stated your point numerous times and in various ways?

In simple words, Concise entails being brief with a limited number of words. During interactions, the utilisation of precise information in brief words will be seen as a succinct mode of communication. It is more successful when receivers are more concerned with time management than with communication. Thus, providing brief valuable information is highly recognised as good communication, and the audience’s reaction will also be favourable.

3) Concrete

When your message is concrete, your readers understand exactly what you’re saying. There are plenty of details (but not too many! ), vivid facts, and laser-like focus. Your message is clear and concise. When it comes to written communication, such as reading research papers, scientists adjust to time constraints by skimming for critical information and reading in detail only the most intriguing sections.

In both circumstances, inadequate communication will conceal or hide the primary message of your work. You may risk citations and invitations to collaborate.

4) Correct

When your message is on point, it is tailored to your target audience. And error-free communication is the same as correct communication.

  • Is the degree of education or expertise of your audience reflected in the technical words you use?
  • Have you double-checked your work for grammatical mistakes? Remember that spell checkers aren’t perfect.
  • Is the spelling of all names and titles correct?

In simple words, Correctness refers to the factual correctness of language used in communication between organisations or between individuals speaking with them. It is critical in both verbal and non-verbal communication, where the use of the appropriate words at the appropriate moment is critical.

The set of data utilised in communication must be trustworthy and capable of substantiating the data presented during communication. For instance, it is critical for firm representatives to communicate accurately when visiting various markets or individuals in order to conduct efficient product marketing.

5) Coherent

It’s logical when your communication is coherent. The text’s tone and flow are consistent, and all points are related and pertinent to the main theme.

6) Complete

The sixth item on the checklist is marked as Complete. Provide your audience with all of the information they will need in order to make an educated choice or to take action on your behalf. If you’re sending a reminder about a meeting, for example, be sure to provide specifics. Include specifics about the place, time, and purpose of the event, and invite others to participate.

The audience has all they need to be educated and, if necessary, take action in a comprehensive message.

  • Is there a “call to action” in your message that lets your audience know exactly what you want them to do?
  • Have you included all pertinent information, such as contact names, dates, times, and locations?

7) Courteous

Last but not least, be courteous. That is, avoid using veiled insults or speaking in a passive-aggressive manner, and adopt a pleasant, open, and honest tone instead. Always keep your audience’s point of view in mind, and demonstrate that you empathise with and understand its requirements.

Courteous communication is open, pleasant, and truthful. There are no veiled insults or passive-aggressive tones in this conversation. You consider your reader’s point of view and are sympathetic to their needs.

Who created the 7Cs of communication?

Scott M. Cutlip and Allen H. Center of the University of Wisconsin wrote Effective Public Relations in 1952. The “Seven Cs of Communication” was originally established in this textbook, which was the first in the subject of public relations.

What are the Principles of Effective Communication?

9 Principles for Effective Communications are:

  1. Consider your audience in the same manner that a thirsty person considers water.
  2. Keep an eye out for your audience’s demands and be prepared to meet them.
  3. Determine the most effective mode of communication for the audience.
  4. Utilize the most efficient style of communication for a given audience.
  5. Commence communicating using a variety of communication methods.
  6. Ascertain that they will get their responses promptly.
  7. Keep your ego in check in front of the individuals with whom you are speaking.
  8. Be courteous while communicating with and texting your consumers.
  9. Take time to thoroughly listen to their issues and attempt to resolve them promptly.

What is the Importance of Effective Communication?

Benefits of Effective Communication

Firm communication ability is critical to the development of a business. Communication is the exchange of ideas and thinking. When you adhere to all seven C rules in your communication, your presentation is flawless. It assists in choosing the right choices.

Effective communication accelerates the progress of your firm. If we meet the demands of our clients, they will assist us in growing our company. There are several issues that arise in a company.

All of these are the result of ineffective communication or a communication gap. However, efficient communication may assist in resolving any issues. Additionally, it enhances the product’s quality.

When workers get timely and appropriate instruction, they will follow suit, therefore improving both quality and quantity.

Employees experience job satisfaction as a result of effective communication. Time and money are saved when thoughts and ideas are transformed in a timely manner. It contributes to the strength and longevity of our business relationship.

Effective communication demonstrates your professionalism to colleagues and consumers. It contributes to the development of your distinguished image among the public.

Business communication principles always advance your business. To grow your company, you must adhere to the 7 Cs of communication.

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