The 7 Cs of Effective Communication

Consider a situation, you send emails, run meetings, take part in conference calls, prepare reports, produce presentations, dispute with coworkers, and so on. We can communicate for practically the entire day. So, how can we significantly increase our productivity? We can ensure that we communicate in the most effective and straightforward manner possible.

This is why the seven Cs of communication give a checklist for ensuring that your meetings, emails, conference calls, reports, and presentations are well-crafted and clear – so your audience understands what you’re saying. According to the seven Cs, Communication must be clear, succinct, specific, accurate, cohesive, comprehensive, and polite.

what is the 7 cs of communication?

We’ll look at each of the 7 Cs of Communication today in DigitalGyan, and we’ll demonstrate each aspect with both excellent and terrible instances.

1) Clear

Whenever you’re writing or speaking to someone, be clear about your goal or your intended message. What exactly are you hoping to accomplish by engaging with this individual? Any uncertainty on your part will cause uncertainty in the minds of your viewers. Keep the number of ideas in each sentence to a bare minimum in order to be easily understood. Check to ensure that your reader understands what you’re saying before continuing.

The public shouldn’t be required to “read between the lines” or create assumptions in order to understand what you’re attempting to convey on their own. The information and actions that are required must be clearly described so that the reader has the knowledge they need in order to take the appropriate action.

2) Concise

When you communicate concisely, you stick to the point and keep it short. Your audience isn’t interested in reading six sentences when you might get your idea through in three.

  • Are there any adjectives or “filler words” you can get rid of? You can usually get rid of terms like “for example,” “you see,” “absolutely,” “sort of,” “actually,” “essentially,” and “I mean.”
  • Are there any sentences that aren’t necessary?
  • Have you stated your point numerous times and in various ways?

3) Concrete

When your message is concrete, your readers understand exactly what you’re saying. There are plenty of details (but not too many! ), vivid facts, and laser-like focus. Your message is clear and concise.

4) Correct

When your message is on point, it is tailored to your target audience. And error-free communication is the same as correct communication.

  • Is the degree of education or expertise of your audience reflected in the technical words you use?
  • Have you double-checked your work for grammatical mistakes? Remember that spell checkers aren’t perfect.
  • Is the spelling of all names and titles correct?

5) Coherent

It’s logical when your communication is coherent. The text’s tone and flow are consistent, and all points are related and pertinent to the main theme.

6) Complete

The sixth item on the checklist is marked as Complete. Provide your audience with all of the information they will need in order to make an educated choice or to take action on your behalf. If you’re sending a reminder about a meeting, for example, be sure to provide specifics. Include specifics about the place, time, and purpose of the event, and invite others to participate.

The audience has all they need to be educated and, if necessary, take action in a comprehensive message.

  • Is there a “call to action” in your message that lets your audience know exactly what you want them to do?
  • Have you included all pertinent information, such as contact names, dates, times, and locations?

7) Courteous

Last but not least, be courteous. That is, avoid using veiled insults or speaking in a passive-aggressive manner, and adopt a pleasant, open, and honest tone instead. Always keep your audience’s point of view in mind, and demonstrate that you empathise with and understand its requirements.

Courteous communication is open, pleasant, and truthful. There are no veiled insults or passive-aggressive tones in this conversation. You consider your reader’s point of view and are sympathetic to their needs.

Who created the 7 C’s of communication?

Scott M. Cutlip and Allen H. Center of the University of Wisconsin wrote Effective Public Relations in 1952. The “Seven Cs of Communication” was originally established in this textbook, which was the first in the subject of public relations.

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