Use of ‘Big Data

Zara – The Use of ‘Big Data’ to Create Business Value

“It is a capital mistake to theorise before one has data.” Sherlock Holmes (Sir Arthur Conan Doyle) … particularly as the emergence of the so-called “Big Data” makes the issue of data scarcity a thing of the past. The capture of data and its transformation into business insights as a core element of strategy has […]

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