What is a Parked Domain?
A parked domain is a domain name that is registered and used without hosting or incorporating it into a website.
While they can be an attractive option for some, they may not be the best choice for everyone. Here are some reasons why you might want to avoid using a parked domain:
- They can be expensive to purchase and maintain.
- They may not be as search engine friendly as domains hosted on a server.
- They may not have the same branding potential level as domains incorporated into websites.
Why Use Parked Domains?
To park a domain, you need no hosting. Parking is usually offered with the registration service at many registrars, and many specialised services offer domain parking. There are two reasons why it makes sense to park a domain.
If the domain was used before, then there are probably many links pointing to this domain. This means that some users will follow the link, and instead of getting a “Page not found” error, they will land on a page with some ads related to the domain name.
The other, more important reason for parking a domain is when the domain is some popular keyword or search term. Many people intentionally or unintentionally type directly into the browser’s address bar. The browser tries to find the website and automatically appends the.com domain. If there is a domain with this search query, the browser will display the associated website.
If the domain is parked, you will get a “strange” page with some ads probably related to the domain name. There will be no helpful content. And because you are curious, you are likely to click some of those ads. This is it. This is the shortest way to get somebody to click the ad. Of course, since there is no content, such a parked domain does not rank in search engines.
Parked Domain or a Working Website?
If you have an attractive domain that gets some traffic, creating a simple website with helpful content is a far better option. Not only the website will be indexed in search engines, but the user visiting this domain will also get some useful content and will not leave the site immediately. You still can put some ads on this site, and they will more likely complement the content and not stand out.
You don’t have to be an expert in web design to set up a simple website. With the help of some popular CMS like WordPress or Joomla, it is straightforward to create a website quickly. And anybody can write some text about almost anything. You don’t have to be an expert in this field, you only need to find resources, study them, and then you can quickly write about it.
Domain parking might be an easy way to do something with the domain. But a far better approach is to create a simple website and offer some helpful content.