It is not enough to just create a blog and post articles on it. It is also equally important to make your blog popular in order to fetch traffic. The ultimate goal of any blogger whether he/she is a popular blogger or just a fresher is to gain a response from the audience in the form of comments and social media shares. I am listing some methods using which you can increase traffic on your blog or website:
Know your Target Audience
You need to evaluate the interests of your target audience and accordingly create your content. Evaluating the needs of your audience is critically important to be successful as a blogger. If you fail to do that, you are looking at missing the bull’s-eye.
Developing the content as per the requirements of your target audience is something which will determine your success in the long run. Start developing a buyer persona. Buyer persona includes the demographic and general interest of the audience.
Produce Evergreen Content
Create content which will not become irrelevant with the passage of time. Such a type of content can live forever on the web and arouses interest in the mind of the viewers for a long time to come. Make sure not to write time-sensitive related events which appear quite popular at one point of time and then lose their lustre immediately after the news becomes stale. Even if you do, make sure to cite the time of posting the article so the reader is not confused by facts which may not be true at the time of reading your posts. For example, a Bitcoin article, if someone had mentioned how much a Bitcoin used to be in dollars terms in 2015, it will be significantly different in 2020.
Using Keywords and SEO
If you want to drive big-time traffic on your website, making use of SEO related keywords is absolutely essential. If you start writing blog posts which do not accumulate any searches on Google it is of no use; in fact, you will be literally wasting your time and energy in making all those efforts. Google drives countless searches over the internet every day.
Long-tail keywords are keywords containing more than 3 phrases which generate targeted traffic on Google. Use such long-tail word which increases your chance in getting higher ranks on Google. However, you should only use relevant and useful keywords. Avoid keywords stuffing to fool Google.
You can also take the help of the Google Keyword Planner to generate long keyword phrases which generate high volume and low/medium competition. An SEO company or any part of the world can help you generate the targeted amount of traffic.
Using the Power of Influencers
Influencers or famous people who have carved a niche for themselves in your target market can help you in increasing the popularity of your blog tremendously. Influencers have a large fan following and have a myriad of supporters over various platforms on social media. Make them write for you so that they become a contributor to your blog.
By making them participate in your blog related activities will set the ball rolling for you in striking the right chord. They bring along with them a powerful distribution network. Requesting them to mention your blog on their posts, sharing your posts on their social media accounts will definitely get you noticed.
Complete your Meta description and h1 Tags
The keyword you are targeting should be present in your title, URL and description as well. From the SEO perspective, it is a great idea to insert your keywords in the meta description as well as H1 and H2 headings. A meta description is a sentence which describes your blog post briefly.
Optimise the Speed of your Blog
Google has repeatedly declared that the uploading speed of any website is one of the major criteria for getting high rankings on Google. It applies to your blog too. In case your blog uploads too slowly and doesn’t come up fast enough, they will not even visit your website. Instead, they will hit the back button and go on to the next Google result. Make sure the blog is optimized for mobile devices.
It doesn’t matter whether it is a Website designing company or elsewhere, website uploading speed is a significant criterion. In case you would want to test the speed of your website, you can go to Google Insights and find out the present loading speed of the blog. By getting a score out of 10, you will be able to find out how fast is your loading speed.