WordPress

How to Find the Best WordPress Theme for Your Business

You’ve probably already heard how WordPress is a popular platform for bloggers, and chances are, most of the blogs you read every day were created with WordPress.

While it is the best blogging software available, thanks to some great theme developers, WordPress has now become arguably the best platform for business websites.

WordPress is straightforward to learn how to use, straightforward to customise and scale to your business, incredibly affordable, and lets you choose your own hosting company (as opposed to getting ripped off for hosting by hosted website solutions). WordPress.org software is free, and you can then easily add themes that integrate perfectly with WordPress, letting you get virtually any website up and running within minutes.

WordPress themes can give you better websites than people and companies that pay thousands of dollars to developers to build their websites. Best of all, outstanding premium WordPress themes usually cost under $100. I’ve spent well over $100 a month for hosted website software that was honestly not as good as WordPress. Using WordPress can easily save you or your company a ton of cash that can be better used to market your business.

Here are a few things to keep in mind when narrowing down your options:

  1. What kind of website do you need?

There are themes designed for all sorts of websites, from simple blogs to complex eCommerce sites. Knowing the kind of website you need will help you narrow down your options.

  1. Does the theme come with any pre-built features?

Some themes come with pre-built features like landing pages and contact forms. This can be a great time-saver, especially if you’re not familiar with coding.

  1. Is the theme SEO friendly?

This is especially important if you’re running an online store. Choose a theme that is designed to be SEO friendly, so that your products will be more likely to show up in search results.

  1. Does the theme offer a free version?

Many themes offer a free version with basic features. This can be a great way to try out a theme before committing to the paid version.

  1. Is the theme highly customizable?

Some themes are very limited in terms of customization. Others offer a plethora of customization options, so that you can really make the theme your own.

  1. What kind of page layouts does the theme offer?

Some themes only offer a few page layout options, while others offer a wide variety. If you have specific requirements for your website’s layout, make sure that the theme you choose offers the layouts you need.

  1. Are there any custom widgets or plugins available for the theme?

Many themes come with custom widgets and plugins that extend the functionality of the theme. This can be a great way to add extra features to your website without having to code them yourself.

No matter what kind of WordPress theme you’re looking for, there’s sure to be one that’s a perfect fit for your business. By keeping the above factors in mind, you can narrow down your options and find the best theme for your needs.

7 Steps to Finding the Perfect WordPress Theme for Your Business

1. Decide on the type of business website you are looking for. There are WordPress themes available for a wide variety of businesses, from corporate websites to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much more. Some WordPress themes are so good that they might even encourage you to start a type of business you hadn’t also considered!

2. Decide on must-have features for your website. Most themes have standard features such as multiple colour schemes, giving you the ability to customise things like fonts and colours easily, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products relevant to your business? In other words, focus on key features specific to your business, or maybe features that would be a significant improvement over your current website.

3. Decide on what type of style best suits your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organised or have more of a grungy look?

4. Decide on your preferred website layout. This one is a bit tricky since many of the best WordPress themes might have one layout by default, but it allows you to choose from various layout options quickly. If you don’t love the default layout of a specific theme but have all the features you are looking for; you might want to check whether the item includes multiple layout options.

It is often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or more of a professional design. A standard blog-style arrangement might work well for news sites (and encourage discussion from your site visitors), but it might not be appropriate for corporate websites.

5. View theme demos. Browse theme demos as if you were a customer or a potential client. Is the site easy to understand and navigate, well organised and gives you the search options you want? Is it easy to browse photos on the gallery page? Does it provide a professional image of the business?

6. Ensure the theme designer provides at least some technical support. Some theme companies offer phone service, others use email or a ticketing system for help, and others use support forums to communicate with customers. These options are usually fine, but make sure they offer some support and customer service.

WordPress is easy to use, and most themes (especially premium themes) work very well, but you can still have issues or encounter bugs once in a while. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you buy the theme. Technical Support is one of the many features you’ll get when purchasing a premium free instead of using a free WordPress theme.

7. To save time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the best WordPress business themes from multiple theme designers into one place.

Conclusion

When it comes to online marketing, It seems like the focus of every small business these days is on places like Facebook and Twitter. While social media is essential and a great way to communicate with your customers and potential clients, your website is the real face of your business.

You can create the best products, offer the best services, make the best food for any restaurant in your area, or write a fantastic e-book. Still, if your website is not easy to use, easy to understand, and easy to purchase from, you are most likely losing a lot of business. People judge a book by its cover, and your website is that ‘cover’ – it’s often the first impression people have of your business.

It is so easy and affordable to have a great website these days that there’s no excuse for businesses not to, regardless of their industry. WordPress and other website software options make it possible for virtually anyone with any budget and technical knowledge to have a fantastic-looking website.

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