How to Find the Best WordPress Theme for Your Business
You’ve probably already heard how WordPress is a popular platform for bloggers, and chances are, most of the blogs you read every day were created with WordPress.
While there are thousands of WordPress themes out there, you need just one. But how to pick that one perfect WordPress theme? To help you with the selection process of the WordPress theme we have listed some considerations that you should take care of.
1. Decide on the type of business website you are looking for
There are WordPress themes available for a wide variety of businesses, from corporate websites to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much more. Some WordPress themes are so good that they might even encourage you to start a type of business you hadn’t also considered!
2. Decide on must-have features for your website
Most themes have standard features such as multiple colour schemes, giving you the ability to customise things like fonts and colours easily, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products relevant to your business? In other words, focus on key features specific to your business or maybe features that would significantly improve your current website.
3. Decide on what type of style best suits your brand
Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organised or have more of a grungy look?
4. Decide on your preferred website layout.
This one is a bit tricky since many of the best WordPress themes might have one layout by default, but it allows you to choose from various layout options quickly. If you don’t love the default layout of a specific theme but have all the features you are looking for, you might want to check whether the item includes multiple layout options.
Whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or more of a professional design is often worth deciding. A standard blog-style arrangement might work well for news sites (and encourage discussion from your site visitors), but it might not be appropriate for corporate websites.
5. View theme demos.
Browse theme demos as if you were a customer or a potential client. Is the site easy to understand and navigate, well organised and gives you the search options you want? Is it easy to browse photos on the gallery page? Does it provide a professional image of the business?
6. Ensure the theme designer provides at least some technical support.
Some theme companies offer phone service, others use email or a ticketing system for help, and others use support forums to communicate with customers. These options are usually fine, but make sure they offer some support and customer service.
WordPress is easy to use, and most themes (especially premium themes) work very well, but you can still have issues or encounter bugs occasionally. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you buy the theme. Technical Support is one of the many features you’ll get when purchasing a premium free instead of using a free WordPress theme.
7. To save time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the best WordPress business themes from multiple theme designers into one place.
When it comes to online marketing, It seems like the focus of every small business these days is on places like Facebook and Twitter. While social media is essential and a great way to communicate with your customers and potential clients, your website is the real face of your business.
You can create the best products, offer the best services, make the best food for any restaurant in your area, or write a fantastic e-book. Still, if your website is not easy to use, easy to understand, and easy to purchase from, you are most likely losing a lot of business. People judge a book by its cover, and your website is that ‘cover’ – it’s often people’s first impression of your business.
Nowadays, it is so easy and affordable to have a great website that there’s no excuse for businesses not to, regardless of their industry. WordPress and other website software options allow virtually anyone with any budget and technical knowledge to have a fantastic-looking website.