How to Easily Launch A HubSpot Site

Don’t let your HubSpot website launch run amok. Here is my quick checklist to launch a HubSpot site without setting it on fire. To launch a HubSpot site can be a daunting task.

From making sure the site matches the original design to ensure the website pages are all created and 301 redirections are in place, there’s a lot of moving pieces, and you need to have them all in place for a site launch to go well.

launch a hubspot site

Fortunately, any web designer worth their salt has a checklist of things to look for so they can double-check their work. There will almost always be some back-and-forth emails during a launch, but having a checklist can spare you from having to go back to the old site or from losing traffic and SEO.

So, what’s in these checklists? What are the things you need to look for and pay attention to?

In general, a pre-launch meeting between you and your designer should cover these areas:

  • who owns which task for the launch
  • what access needs to be shared, like domain settings, HubSpot logins, etc
  • when is the launch going to be scheduled for, and who is going to be on standby to handle any issues
  • how the current site is setup, and what would be a reason for reverting the site to the previous version

Here’s my personal list of tasks for launching a site on the HubSpot COS:

  • favicon created and uploaded
  • site is tested in Chrome, Safari, IE 9+, Firefox and on iPad, iPhone and Android device for compatibility and any broken links (this is a separate task list for QA)
  • 301 redirects are in place for any removed pages or ones with changed URLs
  • update error pages and subscription pages to use new templates
  • update blog pages to use new templates
  • one-click publish new pages from staging
  • double-check pages/click around to check for anything amiss, fix little things that always come up as needed

Like taking off and landing a plane, you need to go through these checklists and processes to launch successfully with few hiccups.

While the list changes based on the demands of my clients, it is standard procedure for establishing a HubSpot site. As soon as the QA process is complete, you’ll be able to use HubSpot’s staging tool to manage all of your page publishing needs. Having a procedure in place is important, but it’s also important to ensure that the client and designer are on the exact same page.

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