The reason why most people do article writing and submitting it to article directories is to be able to reach their target market faster, but then what most people failed to do is to be able to create an article title that would really sell.
A title is what readers would get to read first, and most of their assumptions would be based on that title alone, whether they would read your article or not is based on how curious they are on how the title caught them. Many articles around are really good, but without a good title, they become a total waste.
If you observed some article statistics, you would discover that most of them on the top spots talks about almost the same thing. The content is quite identical, but the titles are different. Just imagine how readers are able to choose what to read from all those available articles around, certainly, it is not the content that they see first, but instead, it is the title.
The internet world of marketing articles is far different from what is in the real world wherein they teach you to make your headlines catchy, and that would be the basis of the make or break the success of your articles. In the internet world, the standards are different since the method of delivering your articles to the reader is also different. The success of an article in the online world can be determined from the amount of sale that it generates. In short, you have to make a sale.
In the online world, most readers want a fast answer or fast result in what they are looking for. Just always think of them as always busy and in a hurry, so you have to deliver what you have quickly. When readers search for something online, most of the time they would not browse around for different articles, all they do is to type in the keywords in search engines, and they would go to websites that are on the top results.
For your articles to succeed, you have to be on the top spots of the search engine results. This is going to be your goal in choosing the best title that will go for your articles. In doing this, you will need to brush up on your creating of title skills as well as knowledge in traffic building.
Since users will search using keywords, then the main thing that you have to add to your titles are the right keywords. If you are focusing on article marketing, you would need to master the selecting process in keyword research.
Usually, the first three to five words on your articles are the crucial component of your titles; the best mix of the right keywords will be the one to lead you to success. To be able to get the right keywords for your topic, you will need to find a reliable keyword search tool online to use. Once you have the keywords, you would need to incorporate those on the title that you are creating.
I mentioned that the first three to five words are crucial, so make sure that in creating your titles, the right keywords are in place in that first three to five words. Do not put unnecessary words on that spot, instead of for your titles to be effective make sure that you are putting the direct and most important keywords first so that when users search for that keywords, your articles will be included in their results list.
Now overdoing with keywords is also not good for your articles, so make sure that you would avoid doing this. Search engines have a filtering technique, and once that it recognised that your article title is overloaded with keywords, then it will brand you as spam, and your article will be a total waste.
Another thing to do is to make your titles clean, and that means it does not have garbage words that search engines will have a hard time to understand. Avoid using unnecessary punctuation marks and just stick with words as much as possible.
An article with a title that is rich in the right keywords can be considered as an intelligent title. Once you master the art of this, surely all your hard work will pay off with massive traffic that would mean more income for you.