The global retail industry is progressing fast while undergoing a series of transformations. However, having a mobile app for retail operations is still pointless for many retailers and store retailers. However, the scenario has become entirely different now. Operating a retail business without a mobile app will lead entrepreneurs to face many difficulties in exploring newer opportunities regarding broader customer connect.
Importance of Mobile Apps in the Retail Industry
Mobile technology has become an inherent part of human lives. Thus, having a retail mobile app will significantly help businesses to offer easy access to product and store information to the customers. Retail owners must start thinking about connecting customers by deploying mobile technology. Customers will prefer buying products from your store when they will find:
- Relevant product information which, are easy-to-access from their smartphones.
- Easy and quick product availability status.
- Estimated date of delivery of the product.
- Smartphone compatible payment modes like Apple Pay and PayPal.
Having these facts in mind, a retail mobile app will significantly help customers to stay ahead in the competition and maximise revenue to a considerable extent.
Following here are some of the paramount benefits of building a mobile app for retail businesses.
Mobile Coupons for Greater Customer Acquisition
While considering this connected and fast-paced world, we can find almost every product everywhere. Thus, the quest lies how to drive customers to walk into your retail store? The traditional advertising methods like signboards or television are expensive indeed. On the contrary, you can easily reach a massive cluster of the audience by promoting unique selling points and in-store discounts via a mobile app or website. The customers can redeem these mobile coupons at the point of the check-out counter.
Personalised Service with Geo-based Technology
Geo-based Technology helps retailers to track the location of the customers and figure out what they have been looking for. Collecting this significant information will allow them to send push notifications to customers along with custom discount coupons. Implementing geo-based technology will help entrepreneurs to track the existing customers near to their physical stores and drive them to make repeat purchases.
Streamlined checkout process
Mobile technology works as a growth booster and helps retailers to build a long-lasting relationship with customers. With the upsurge of eCommerce, the retail industry faced severe losses because online shopping offers greater convenience to buyers.
Visiting a physical retail store and standing in long queues to make payments is certainly quite tiresome. On the contrary, online shopping allows customers to buy by just making a few clicks. Considering this loophole, retailers implemented mobile technology and introduced the mobile credit card readers and ‘Scan & Go’ payment apps for dispersing the queues.
Considering the advantages above of implementing mobile technology into the retail business, retailers must build a mobile app for making the entire shopping experience more convenient and faster.