Recently Apple had changed its privacy for advertisement. On December 16, in San Francisco, Facebook complaint about Apple on a full page newspaper ad for the company’s upcoming iOS privacy change.
According to Facebook, a change in the privacy plan for iOS 14 could make it tough to target users with ads. They even commented, “We’re standing up to Apple for small businesses everywhere, read the headline of an ad inside New York Times, the Washington Post, and The Wall Street Journal on Wednesday.”
Apple postponed full enforcement of privacy practice in iOS until Facebook went out in public for this change. It would impact the small business to make an ad. With this update, the app developer would need the user’s permission to track them across an app for advertisement purposes.
This could also result in the decline of the Facebook Audience Network advertising business. Facebook Audience Network is an in-app advertising network for mobile apps. More than 10 million businesses use Facebook advertising tools each month to find new customers, hire new employees, and engage with their communities.
Giving privacy features to users means, it would deny tracking and collecting data from the app. It is very likely for Apple to change this issue in iOS, As some privacy must be given to the user.