DuckDuckGo is on target to reach around 90 million daily average searches for the month of January, including Monday’s milestone figure. DuckDuckGo averaged about 52 million daily average searches in January 2020, for comparison.
That means that this month’s figures reflect a year-over-year rise of 73 percent. Previous year-over-year rises in daily average searches are here to help bring this record development in perspective:
- January 2019 to January 2020 – 52% increase
- January 2018 to January 2019 – 62% increase
- January 2017 to January 2018 – 61% increase
- January 2016 to January 2017 – 30% increase
DuckDuckGo’s success is not limited to web browsing, as it is more successful than ever for its smartphone app. In the iOS App Store rankings for all free applications, it hit a peak of #7 this past week, and #1 out of all utility apps.
The popularity of DuckDuckGo on mobile has pushed it to the number 2 spot in mobile search market share, usurping Bing and Yahoo behind Google. That’s right, DuckDuckGo is reportedly the #2 US mobile search engine.
It lags Bing and Yahoo at position #4 on the desktop. However, as more searches take place on mobile devices, there is less space for a search engine to expand on the desktop.
DuckDuckGo is seeing a level of expansion not seen in its 12-year history, in whichever manner you want to look at it. All signs suggest that this is part of a broader change towards private networks.
The key selling point of DuckDuckGo over other search engines is its privacy features. Without their personal details being compiled and marketed to advertisers, consumers may perform searches.
The popularity of privacy-based software has been enhanced by recent events. Encrypted messaging applications such as Signal and Telegram do so as DuckDuckGo climbs through the App Store ranks. Signal and Telegram are #1 and #2 on the US App Store, respectively, at the time of this article.
Antitrust investigations have also taken their privacy practices to the fore of industries such as Facebook, Amazon, Apple, and Google. As a result, when they agree to their terms of service, individuals realize what they’re handing over to big tech.
Alternative search engines, tools for social media, and email applications are also on the rise. Whether that creation is sustainable is something that we will figure out over time. In the programs they first used, it is likely that consumers would achieve greater satisfaction. Its development has been slow enough to indicate that it will proceed that way as it applies to DuckDuckGo.