Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

You’ve just launched your new website (or launched the redesign), and now you’re sitting back waiting for the orders to roll in. But wait a minute, something’s wrong… there don’t seem to be any. It’s as if your site doesn’t exist.

Well, I hate to burst your bubble, but unless you have either a well-publicised site or many websites linking to yours, you’re going to have to rely on the search engines. And if your site doesn’t rank in the first three result pages, it’s more than likely you won’t be found at all.

So… you know what’s coming next; that’s right, […]

Building Multiple AdSense Websites

Have you thinking about building an AdSense website to generate revenue? If so, you may be concerned about the relatively small amount of money that you will earn from each AdSense click. It’s true that each individual click will not earn you a great deal of money – in order to build a substantial revenue from AdSense, you need to have a high volume of traffic, so that you will get a high number of clicks.

One of the best ways to generate substantial revenue from AdSense is to build multiple websites to display your AdSense ads. You can set up […]

Deciding what to include in a sitemap file

When you create a sitemap file, you need to take care in situations where your site has multiple URLs that refer to one piece of content: include only the preferred (canonical) version of the URL, as the search engines may assume that the URL specified in a sitemap file is the preferred form of the URL for the content. You can use the sitemap file to indicate to the search engines which URL points to the preferred version of a given page.

Also, be careful about what not to include. For example, do not include multiple URLs that point to identical […]

What is an XML sitemap

Google, Yahoo, and Sing (formerly MSN Search, and then Live Search) all support a protocol known as XML Sitemaps. Google first announced it in 2005, and then Yahoo! and MSN Search agreed to support the protocol in 2006. Using the Sitemaps protocol, you can supply search engines with a list of all the URLs you would like them to crawl and index.
Adding a URL to a sitemap file does not guarantee that a URL will be crawled or indexed. However, it can result in the search engine discovering and Indexing pages that it otherwise would not.  This program is a […]

What is Link Juice

The background provided previously in Google’s history will help you grasp the concept of link juice. As Google scores your links and your content, it is essentially giving your website a certain level of authority. This authority is largely measured by your PageRank,2 which uses a scale of one to ten (in whole numbers). As your website gains authority, your PageRank increases.

As your PageRank increases, it becomes increasingly important to protect it. One way you can drain the link authority (link juice) of your website is to link from your website to another website that is not relevant to yours. […]

What is Social Bookmarking

No one really knows how many web pages make up the Internet, but Kevin Kelly, the founder of Wired magazine, wrote that there are at least a trillion web pages and growing.5 Keeping track of all that information is difficult. A. A. Milne, most famous for his Winnie-the-Pooh series, understood the importance of organisation. The main feature in Pooh books is the map of the Hundred Acre Wood. Without it, one might get mixed up in the story. The same can be applied to the Internet. The information age can become useless if we have no way of saving and […]

What is e-mail marketing and advantages of it

E-mail marketing is one of the best and ubiquitous methods of retention marketing. In its simplest form, it is an e-mail sent to a customer list that usually contains a sales pitch and a ‘call to action’. This could be as simple as encouraging the customer to click on a hyperlink embedded in the e-mail. Some examples of e-mail marketing campaigns could include:
• a hotel promoting rooms in a destination that the customer has been browsing online;

• a recruitment company informing business clients about the latest candidates on their books;

• a gadget store offering a money-off code to be used […]

How To Build A Successful Webshop From Scratch?

First thing which platform should I choose? I think the easiest way to build a webshop is to use a CMS system. Because the CMS systems are very popular and well-tested systems. And these systems are easy to use and easy to customize. I advise you to choose WordPress. Why? I’m a software developer, so I can use any CMS system easily, but my customers can’t use most of the CMS systems. My experience is my customers can learn WordPress in a short period and they can use it easily without my help. And you will see at the end […]

12 WordPress SEO Hacks to Boost Your Business Website Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar!

1) Post New Stuff Regularly

Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. […]

Should You Use an SEO Agency for Your Business?

8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!

Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.

Nowadays, online is where everyone’s at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website which will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around […]

SEO Software: Trying To Catch The Spiders…

SEO software does what exactly?

SEO software frequently starts from the following assumption:

– look at the page that ranks number 1 in Google,

– do exactly the same + a bit better,

– and you will be number 1

SEO software will then examine “all” the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.

SEO is more than a software-approach!

SEO is the art of ranking number 1 in any search engine for any keyword.

Spiders rank a web site number one because spiders “think” that this site […]

Top Benefits of SEO

SEO or Search engine optimization has turned out to be a widely adopted as a web-based marketing strategy due to its efficiency. Although the digital landscape has changed drastically in the recent years. However, SEO remains a viable and essential marketing strategy. In a period when the Internet is the source for most people to discover an item or service they require, there is no better investment than website improvement for your business. While there are many advantages to a good SEO strategy, here we have highlighted a few to make you understand it is remarkable –

Clear cut increase in […]