It has become pretty obvious that blogs have become an essential part of marketing for almost any type of online business. They are unmatched resources when connecting with customers and potential customers.
But, an additional benefit shouldn’t be overlooked: their impact on your Search Engine Optimization efforts. Blogging can significantly enhance any website’s natural search results through regular postings and natural keyword placement. There, in fact, is no stronger way to market one’s website for free than by blogging with natural keywords.
Like article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on your site’s ranking in any given search engine and thus earn you more traffic. One key to gaining more traffic from keywords is to use ‘niche’ keywords. These are keywords or phrases that may be searched for less often but with less competition. This means you may be able to rank much higher for these keywords.
An example: The keyword term “baseball” is often searched for, but millions of websites are optimized around this keyword. However, a keyword phrase like “Atlanta Braves pitcher John Smoltz news” would have fewer competitors. The longer keyword also increases the likelihood that your blog contains precisely what the visitor wants.
Getting picked up in search engines can increase the volumes of traffic heading to your site every day. Top keyword placers use blogs to retain vast amounts of daily traffic to their sites by integrating a variety of niche keywords into their posts.
The amazing thing about blogs is that they are often picked up by the search engines almost as quickly as one posts them, making it an even more powerful tool for SEO purposes. Our experience has been that blogs that take advantage of Google’s Blogger or WordPress are quickly indexed.
Another way blogging can help your site’s search engine ranking is by the quality score. Most search engines, including Google, rank sites with a quality score, the more unique, user-provided content, the higher it appears the quality score becomes.
The quality score will likely be below if a website is just a sales page and a few pictures. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche or keyword terms.
If you haven’t considered a blog for the pure marketing aspect, it’s probably time you consider it from the SEO perspective. You’ve got nothing to lose but website visitors.