It’s quite apparent to us as customers that we can’t afford to lose out on such a chance, but what about the business owners and marketing professionals?
Should small and medium-sized companies (SMBs) spend a lot of money to take on the industry’s biggest players? Or should we wait till the giants have exhausted their competitive momentum before attempting to grab customers’ attention?
Yes, that’s the quick response. The risk is well worth it on Black Friday. To succeed in business, you must be willing to take risks and evaluate them against the possible payoff. Understanding how much danger you can tolerate is the difficult part.
Possibly the most important thing I learned from the music industry is that a band that doesn’t play doesn’t exist.
With 86% of adults expected to be shopping online from the US alone, each potentially spending an average $480, we cannot afford not to play. Even if we feel that our product or service is the furthest thing from the minds of family members as they look for Christmas gifts, the amount of exposure it might receive is incalculable. Regardless of the outcome, we hope to promote awareness of our goods and encourage as many people as possible to use them. Our now well-known brand will have a greater chance of piquing their interest and inspiring them to act when they encounter it again.
This reward is achievable.
Better yet, working with WordPress means that we don’t have to over-commit our resources to accomplish it.
To be sure, the impressions we make this weekend will have an impact on our companies in the months to come, so we must proceed with caution throughout this period. Customers and marketers from all over the real globe will compete in the area of online commerce during the November 30th-December 1st weekend. Armed with tactics developed over years of experience, knowledge, and intuition, they’re ready to take on the other.
Search engines like Google, strategically positioned in the middle of the field, are adept at playing both sides of the fence. Search engines constantly please consumers with greater apparent accuracy in search results to keep internet activity churning. To better reach their target consumers, they provide the tools and “holes” that marketers may utilise to appear in search results.
There comes a time when consumers are wise enough to see right through flashy ads and appealing content. Despite the fact that many consumers have mastered the art of discovering the greatest deals on the internet, marketers are always attempting to out-rank Google using ever-evolving algorithms. In order to keep the competitive ante high, both sides strive to outdo one another year after year. This may be seen as a problem that only gets worse with time. We, on the other hand, view this as a never-ending challenge.
The amount of money spent on Christmas shopping is still accounted for 20 per cent of what is spent on Black Friday weekend. Some marketers may alter their strategies and start running special deals weeks before Thanksgiving in an effort to gain a jump on the competition.
If you start a creeping campaign, you may raise awareness among consumers during the black weekend while spending little resources, and then ramp up the campaign in the weeks following until the year is finished. This strategy may work better for you. After all, the remaining 80% of Christmas spending occurs during this time frame.