The term Joint Venture or JV is one that is being thrown around a lot online nowadays but having read many books written by so-called Joint Venture experts it becomes evident that most people are missing the full extent to which JV’s can be used to add profit to a business.
Most of these experts will tell you that a joint venture is when one company mails an offer to their customer database promoting the product or services of another company and receives a commission for any sales that result. This form of Joint Venture is also known as a host-beneficiary offer, a phrase coined by Jay Abraham.
In reality, Joint venture marketing can be so much more. A joint venture is any marketing promotion that involves two or more organisations for mutual gain. If you were to walk into any McDonald’s store today, you would find multiple joint ventures in action.
Advantages of Joint Venture Marketing
When you expand your thinking, you instantly expand your opportunities to profit from JV’s. Let’s look at a few of the benefits you can enjoy by including joint venture marketing tactics into your marketing mix.
1. You can set up Joint Ventures to get more customers. Customers who are already presold on your company’s benefits only want to buy from you. When your JV partner endorses and promotes your product or service to people who know and trust their business, you get instant customers who want to buy from you.
2. Joint Ventures can be used to tap into thousands, possibly even millions of dollars of other peoples advertising capital. Your joint venture partner has invested a fortune into his/her business to obtain the customer following they have. You get instant access to that valuable investment when they promote your business to their database.
3. The right joint venture will add additional revenue streams to your business, requiring no additional work or investment on your part. You can promote your joint venture partners’ services to your database and get paid a percentage of the sales generated. The money you earn is pure profit from day 1.
4. JV’s allow your business to leverage the resources of other organisations.
5. Joint Venture let you capitalise on your hidden companies’ assets.
6. Your business gains credibility in the eyes of the customer when you are associated with well-respected companies.
7. You can grow your business significantly without spending a single cent on traditional advertising.
8. You gain greater control over customers purchasing habits allowing you to control your business’s downtimes.
9. JV relationships are a great way to separate yourself from the competition and establish your business as a market leader. The most potent leg up you can give your business is to do something totally different because when your business is unique than by definition, there is no competition!
10. JV’s can be used to encourage your customers to spend more money – more often.
11. Low-cost advertising. Traditional advertising can be expensive. Joint venture marketing can save you that expense by letting you promote your business for FREE.
12. Fast, effective, results-driven advertising. Joint venture marketing is a direct response marketing method which drives immediate results.
13. Wholesale Advertising. Cash is the only form of trade in traditional advertising. Still, joint venture marketing lets you give away your product or service samples to get new customers, so your only cost is the wholesale value.
14. Increase profit by creating an ‘Incredible experience’ that drives referrals and word-of-mouth advertising. Giving away gifts and running generous promotions gets people talking and recommending your business, another FREE advertising method!
15. Increase customer loyalty dramatically. Customers tend to remain loyal to companies that treat them well and give massive value.
16. Decrease your customer acquisition cost. Joint venture marketing gets new customers to your business at a fraction of the cost you’d expect to pay in traditional advertising.
These are just a few of the benefits…. they’re endless!